Episode 23: Mastering LinkedIn - Strategies for Entrepreneurs (Part 2)

In Part 2 of Mastering LinkedIn – Strategies for Entrepreneurs, hosts Peter Reynolds and Damon Adachi continue their conversation with LinkedIn expert Stacy Maynard, diving even deeper into the platform’s potential for business growth and lead generation. 

This episode builds on key insights from Part 1, exploring advanced strategies for optimizing your profile, leveraging content formats like video and carousels, and making the most of LinkedIn Premium. 

Stacy also shares expert tips on daily engagement routines, strategic networking, and the role of company pages in establishing credibility. Whether you're an entrepreneur, marketer, or job seeker, this episode is packed with actionable advice to help you harness the full power of LinkedIn.

Learn more at: www.themastermind.city 

Interested in starting a podcast? Check us out at: www.ftrp.ca/podcast-production

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Chapters

• 0:00 LinkedIn evolution: Connection vs. Follow
• 1:10 LinkedIn's multi-level connection strategy
• 2:26 Lead Generation on LinkedIn
• 4:00 Importance of Moving Conversations Offline
• 6:18 Setting Up a Company Page
• 9:10 Posting Content: Company Page vs. Personal Profile
• 10:32 Promoting Content on LinkedIn
• 12:20 Value of LinkedIn Premium
• 16:17 Premium Benefits for Organizations vs. Individuals
• 17:13 Effective Content Strategies
• 17:37 [Ad] PodMatch
• 18:16 (Cont.) Effective Content Strategies
• 21:34 Mastermind City Overview
• 23:26 Daily LinkedIn Routine
• 28:09 Importance of Engagement
• 28:26 Conclusion, Take-aways & Thank you